Why Structured Data Is Critical for SEO Success

Structured Data is the next step to prove relevant data to the search engine spiders. Structured Data provides synthesized data to the web spiders when they crawl your website so that rich and informative snippets can be generated for the viewer. This whole process streamlines the search and the user gets more refined information. Today, the whole world is information hungry. Everyone wants more information at a much faster rate. But, search engine crawlers have limitations of understanding the content on your page.

They are not humans but bots and hence cannot understand the interpretations of the words. But, finding the best and the most relevant result for the searchers is still their task. This limitation is now playing a major role in the selection of pages to be shown in the search engine results pages (SERP). The search engines have started adopting a proactive policy to synthesize this information on relevancy level so that the end user gets more accurate information and doesn’t have to scavenge though multitudes of useless results which seem to be similar.

With the increasing dependence on mobile searches this has become all the more important as the patience, time and resources at the end user’s disposal have got quite demanding. Structured Data allows the search engine spiders to crawl your website and locate the relevant information with the same ‘intent’ as per the requirement of the searcher.

So what is structured data?

Structured data is the refined and categorized data which makes it clear to the crawlers the content of the page. It categorizes the content of the page under predefined parameters so that the search engines know what is being served to the searcher. Structured data lays stress on making the search engines actually understand the content of the pages accurately so that they just do not remain the medium to display random snippets of the page deceived by artfully placed keywords but actually know the content of the page in detail. Structured data is made available for the crawlers in the HTML markup of the page from where they can generate rich snippets of the page for the viewer. If your web page has structured data then more accurate information can be displayed to the viewer.

How it is works

Google’s Structured Data Markup tool can be the starting point for you if you are completely new to this concept. It lets you identify different types of information and tag data fields accordingly. Structured data focuses on explaining the intent of the content on the webpage. Like if your webpage is telling about an event then it’ll show it broken down in form of itinerary so that the user spends lesser amount of time in searching for the exact details. Hence, Semantic markup is used to quantify the information provided by you in a coded language which the search engines can infer easily and turn up relevant data.

How it is done

Search engines like Google, Yahoo, Bing, etc. have come forward in a coordinated way to promote structured data so that the user can get the most relevant information easily. To this end Schema Markup uses a systematic data so that information can be made available in an easily gulp able way and remains highly relevant.

How does it help SEO

Providing structured data on your websites can be the best way to remain in the good books of the search engines as it has multiple advantages.
• High relevancy: Structured data enables the search engines to pick up highly relevant pages for the searches. Now this saves a lot of time of the user. But, it helps businesses too. Businesses get relevant traffic which is highly interested in their product, services and information. This can be of great help to your SEO campaign as you get qualified traffic.
• Low bounce rate: Because of the increased relevancy level the bounce rate of the visitors goes down considerably. This is really important as a high bounce rate can negatively impact your search engine ranking which no company would want to have.
• Greater conversion rate: The increased qualified traffic brings higher conversion rate as an added benefit which is a good news for any business. The whole SEO effort is usually directed to bringing qualified traffic which can be converted into business. The traffic given by structured data helps you in this effort. It gives your boost to your overall ranking because Google and other search engines see conversions as a sign of approval of your products and services.

If you’re not already using structured data already, start doing it now. Structured Data is the future which has immense potential. The way information is being perceived by the search engines and the kind of important they are giving to relevancy the time is not far when websites displaying indecipherable or incoherent information will be lost in oblivion. Providing relevant information is the essence of internet when around two decades ago Bill Gates wrote that on the internet ‘Content is King’, he had categorically visualized this in his prediction. Search engines are taking it one bit further and focusing on not only providing content but relevant also content to the users.

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Exit Insight: The Business Life Cycle

The initial phase of the business life cycle, ‘Entity Selection and Start-Up,’ requires careful thought and planning for such details as whether to purchase an existing business or start a new one, setting up the legal structure, analyzing the size of the market and its growth potential, determining the ease of securing loans or funding, etc. It’s clear that all these considerations are critically important.

In the second phase, ‘Growth and Value Creation,’ the business requires development through such activities as refining the market niche, branding the company, forecasting sales, automating procedures, building staff, expanding operational financing, monitoring and adjusting insurance needs, etc. This phase also includes planning for expansion, establishing partnerships, mergers and acquisitions, making secure investments, repaying debt, being innovative, sustaining and building growth, etc.

The third phase of the business cycle is preparing your business for transition and making your business attractive to the market so you can exit the business with the wealth you’ve built in your company. This could include improving your company’s branding, reinvesting cash flow, controlling risks, improving the budgeting process, or creating an exit plan.

The Importance of What Comes Next

This article will focus on the third phase of the business life cycle. Everyone knows the day is coming when you will leave your business forever, either voluntarily or involuntarily; this is the time when you set your course for transitioning out of your business.

Most owners want to leave voluntarily with enough cash to live a good life in retirement, and to do so, there are four steps you should know. These four steps encompass planning your business’s management succession through a secure and peaceful exit strategy. In many instances, and mistakenly, an exit strategy isn’t truly considered until late in the company’s maturity; however, a good exit strategy, created when the company is born, will improve the company’s chances for success, reduce the time it takes to reach the exit, and often greatly increase the value of the company at the time of transition.

Most successful businesses start with the end in sight because when the goal is clearly understood, the intervening steps between beginning and end can be identified and built into a progressive set of objectives that lead to your financial freedom. The four all-important steps which may lead to your secure and abundant retirement are:

Step 1: Conduct the Business Valuation

Step 2: Conduct your Personal Financial Analysis

Step 3: Measure the Gap

Step 4: Design and Implement Your Plan to Close the Gap

We’ll address each of these steps in future articles, so that you can prepare your business for its sale to the next owner, whether it is to someone currently in your company or a third-party buyer.

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Figuring Payments Based on Mortgage Calculator

When someone is checking out options for buying a home, they are going to have to figure out what their payments will be and how much they can afford. They can do this using a mortgage calculator. This will help them figure out how their down payment can affect this as well.

There are different types of mortgage calculators. A lot of people are going to figure out their payment based on a monthly payment. Other people may want to figure this payment out based on their weekly or bi-weekly payment amount.

It is important to be prepared and know how much they have to pay each month. This is essential for figuring out a budget. Every finance company and bank will have different options available to their customers.

There are a lot of different types of things that can affect the amount of a payment. The length of the repayment time on the mortgage is one of the biggest factors. This can be as long as 30 years.

The cost of the home that a person is purchasing can also have a big impact on the payment amount. This is something that people may not think about when they are purchasing a very expensive home. Making high payments for a short time may be affordable for a short time, but when the high payments last for 30 years, it can be difficult.

It is important to know what the interest rate is before signing the papers for a loan as well. Most mortgages will have a fixed interest rate. Some of them are going to have a rate that can change which can affect the payment considerably as well.

Many mortgage companies have started requiring their customers to roll other costs into the loan. This can include insurance and other costs to owning a home. Knowing these other costs are going to make a difference when determining the amount of the payments as well. Some of these costs are going to cause the payments to vary over time.

When someone is able to see how everything is going to affect their payments, it can help them determine all of their options for financing. Some people do not want to have a loan that lasts for 30 years. They may choose a 15 year loan or something that is less than that.

Sometimes, the interest rates will be different for customers who choose a shorter repayment time. Their payment may be higher monthly, but it could save them money over time. This is something that is very important.

Everybody has a different budget that they are looking at. Their job, their location and more can have a big impact in what is available to them. Canadian banks and financial institutions have several options for every home purchase. The type of home can also play a role in interest rates, repayment terms and the amount of the payments.

Some people may be looking for a lower payment, while other people may be looking at how soon they are able to pay the mortgage off. Knowing a lot of different things about the mortgage can affect all of this. If someone has a goal of getting their home paid off in five years, they will need to know how much they should pay each month even if the length of their loan is 15 or 30 years.

A mortgage calculator for mortgage companies will help determine many factors in a loan. There are many of these factors that the consumer can have an effect on. By figuring out what they need to do, they can get their payment amount right where they want it.

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Expats Suffer More Collateral Damage

Americans who live or work abroad may enjoy many aspects of their cosmopolitan lifestyle, but Washington continues to make their financial lives miserable.

The Foreign Account Tax Compliance Act, commonly abbreviated FATCA, imposed burdensome compliance requirements on foreign banks that have American accountholders in the name of hunting down U.S. taxpayers hiding assets in offshore accounts. By farming out some of its enforcement duties to foreign banks, the IRS hoped to catch cheats, but some predicted that in the process it was likely to scare foreign banks away from accepting American customers.

That is exactly what happened. Some banks started turning Americans away soon after the legislation passed; more of them took that step recently in advance of the regulations’ July 1, 2014 effective date. Expatriates and their families are not the only ones affected; small and midsized American companies, too, have had trouble obtaining banking services overseas. Under criticism, the Treasury has argued that turning away U.S. accountholders will not allow a foreign financial institution to avoid FATCA altogether, though that has not made it much easier for Americans living abroad to find a bank willing to take their business.

Now, with little relief in sight, the headache is about to get worse. Not only are American expatriates having trouble finding foreign banks to serve them, they are now finding that American mutual fund companies don’t want to serve them either.

Fidelity Investments and other domestic financial services companies have told American clients living outside the country that they are imposing new rules on their accounts. Americans living abroad will not be able to perform basic management functions on their brokerage accounts from outside the country – transactions like buying new mutual funds, switching their holdings from one fund to another, or rebalancing their asset allocations among funds they already own. Stephen Austin, a spokesman for Fidelity, pointed to “today’s continually evolving global regulatory environment,” but did not identify any specific issue that triggered the change, according to The Wall Street Journal. (1)

Given foreign financial institutions’ FATCA-fueled reluctance to deal with American customers, it is easy to lump this new problem under the umbrella of problems created by the law. But while FATCA may be indirectly to blame, it is almost certainly not the direct catalyst for this development. The problem for American mutual fund companies and their customers isn’t really FATCA as such. Instead, it is the fear of tit-for-tat treatment by foreign governments.

Most countries apply tax laws and other statutes only to their own residents. If a German sets up permanent housekeeping in Iowa, Germany relinquishes the power to tax its citizen and will rely on American authorities to handle other related legal matters, such as protection against fraud. In contrast, the United States alone among industrialized countries insists that no matter how long an American lives in Dusseldorf, the American must continue to pay taxes to Washington. Expatriates also remain subject to a wide range of domestic laws, such as restrictions on commerce with sanctioned countries. None of this is anything new.

Notwithstanding this frustrating piece of American exceptionalism, for years U.S. citizens who moved abroad have been able to trade their mutual funds with most of the big investment houses as a matter of course. But now that America is aggressively prosecuting or extracting settlements from foreign banks for violating U.S. law, mutual fund companies fear that they will be targeted for equal treatment in turn. Since they don’t wish to register their products in the nearly 200 national jurisdictions worldwide where an American customer might set up housekeeping, the companies have decided to simply tell American expats that they are out of luck.

This situation is yet another unanticipated consequence of the heavy-handed crusade against tax dodgers who have been hiding their assets from the Internal Revenue Service in secret overseas accounts. This is not to defend tax dodgers. But the collateral damage from hunting them threatens to affect hundreds of thousands, if not millions, of Americans who are living, and often working, abroad. In the government’s haste to recover these lost funds, it seems more than prepared to make life difficult or impossible for Americans who have done nothing more nefarious than live outside the borders of the United States.

It would be nice if reason prevailed, and institutions again felt it was prudent to work with American customers living overseas. In the absence of change built on reason, however, Americans may need to engage in elaborate, and only somewhat effective, planning through trusts and business arrangements that will keep their mutual funds in onshore entities where they can be managed effectively.

Aggravating? Sure. But as long as FATCA and other regulations like it hold sway, Americans abroad will have to live with the far-reaching consequences of Washington seeking to impose its will anywhere it can get away with it.

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Benefits of Credit Card Machines for Business

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.

Advantages:

Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.

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Are You Choosing the Right Stock Market Advisory Company

What do you do if you want to learn driving a car? You will try to find an expert teacher, isn’t it? You do not want to avail the services of a novice individual to help you out, but a professional person can provide you the vital tips and most importantly guide you efficiently. Similarly, when it comes to investing in the stock market for the first time, you require a knowledgeable advice to attain your financial goals and get profitable returns.

If you are a beginner, then it is quite obvious that you may be having no information about the process of buying the right shares in the market. In such a situation, getting the right tips from an experienced financial advisor or a registered advisory company will truly prove to be a great blessing in disguise. However, there are some of the important things that have to be kept in mind while choosing the top stock market advisory company, which are as follows:

How much assistance do you actually require?

Before you make up your mind to hire an advisor, it is imperative that you must first decide about the kind of service you require from them. You may need their help at the beginning or during the time of any issues. This is because an advisor has to formulate a map according to your requirements. Hence, it is suggested to ascertain your needs first and then take further action.

Choose a top ranked advisory company

It is a very important point that has to be taken into the consideration. Availing services of the well known advisory company or a financial advisor is an absolute necessity. Make it a point to carry out a proper background or research work about the company. Check out their credentials, reputation, experience, etc before hiring them.

Asking for a sample financial plan initially makes sense

When hiring a financial advisor, then do not forget to ask for sample plan first. It is imperative to note that there is no such thing called the perfect plan. A sample plan will help you to determine whether an advisory company is actually making sense according your requirements or not.

Conclusion

The financial planners or advisory companies can really turn out to be the greatest asset for you if you choose the best one. They are just like the professional sailors who can help you out to sail through stock investment related problems quite efficiently.

Deepak is a financial advisor who likes to provide quality tips to the people facing any issues with regard to investing in the stock market. He likes to keep himself updated about the stock market by reading articles, news and blogs, etc.

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5 Areas Where Interest Rates Matter!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!

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Setrega – A Global Analytical Regulatory Platform

Setrega is the Global Regulatory Analytical Platform which provides a comprehensive solution to the financial institutions for complying with one or more Regulatory Authorities. Through highly customizable and end-to-end automation, Setrega helps clients to configure Reporting Data, Reporting API, Connecting/Integrating Settings, Report Generation Requirements, Report Validation Requirements, Report Submission Mode and Feedback Management. As a Global Regulatory Analytical Platform, Setrega is designed to integrate with any financial services firms to receive regulatory data and process them to regulatory reports in specific formats with minimum customization effort.

Currently, all financial institutions are facing problems with dynamic changes in regulatory requirements, implementation risks associated with regulatory reporting and managing regulatory report error handling. All financial institutions are forced to adapt to these challenges and continuously seek for solutions which are cost-effective and accurate, with real-time feedback management. Sensiple’s Setrega fits into this emerging environment by supporting multiple Regulatory Authorities with an end-to-end automated solution.

Regulation Complied Preconfigured – ESMA – MIFIR/MiFID II, Monetary Authority of Singapore (MAS), Superintendencia Financiera de Colombia (SFC) etc.,
Significant benefits of the Global Regulatory Analytical Platform are,

Automation Capability

Financial Institutions gets the advantage of preparing and submitting regulatory reports without manual effort.

Comply with new Regulations without risk

Setrega provides flexible data source configuration, API mapping and reporting format changes with minimum customization in product level which ensures relief from regulatory and compliance risks for the financial institutions working in various regions.

Scalability

Depending on the Institutions type like Buy Side/ Sell Side/venues, Setrega is scalable in terms of increasing number of connections, the humongous volume of data, more number of reports and formats, increased number of submission modes and regulatory authorities.

Transparency

Handling a large volume of data gives challenges in managing data to auditing; Setrega makes it more accessible by allowing the clients to have full control over data by powerful data transparency method.

Dashboard

Setrega act as a one-stop shop for all regulatory reporting for financial institutions. A vastly informative dashboard in Setrega provides all historical, current and scheduled regulatory reports and its internal & external statuses in graphical and tabular representations.

Regional Coverage

Financial firms who run their business across the globe get benefited from Setrega as one solution solves all the regulatory and compliance needs. It is successfully verified with major regulatory frameworks like MiFID II and NFA (National Futures Association) and regulatory authorities like SEC and SFC.

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

e-Payment Systems are the Future
With increasing smartphone and internet penetration, consumers are becoming tech-savvy, which presents endless opportunities for the digital payment markets. Post-pandemic, digital payment systems are anticipated to continue to flourish over the years to come. While cards remain the first choice for payments around the world, mobile wallets are quickly gaining traction. The traditional cash flow is declining in bank branches and ATMs, demonstrating a power move towards a cashless society. Currently, China dominates the global mobile wallet consumption, followed by South Korea. However, there are still many countries that are highly dependent on cash due to lack of trust towards financial institutions and lack of proper broadband infrastructure, etc. In the near future, social media-initiated payments, biometric payments, voice-activated payments are likely to become mainstream in developing countries as well.

Cybersecurity and Privacy Concerns with Online Payment Solutions
Cybersecurity and privacy threats have become a troubling concern with the increasing incidences of online fraud. According to the Mastercard survey, one out of four consumers experienced some kind of fraud in 2020, ramping up the cybercrime rate by 49%. In the first half of 2020, online scams increased by 73.8% from 2019. However, adopting new-age technologies such as multifactor authentication, biometrics, 3D security, Artificial Intelligence, and Machine Learning can help control fraudulent activities such as phishing, virus attacks, etc. Shifting to contactless cards, QR codes, and tokenization can also help mitigate risks associated with digital payment solutions. Besides, sensitizing end-users about the secure application of e-payment solutions through amplifying efforts towards building financial literacy can help to prevent frauds. The emergence of mobile commerce and the evolution of e-payment platforms backed by robust security solutions can help to drive the goal of making the economy truly cash-less.

According to TechSci research report on “Global Payment Gateway Market By Type (Hosted, Self-hosted & Bank Integrated), By Enterprise Size (SME and Large Enterprise), By End-User (Retail, Travel & Hospitality, Healthcare, Education, Government, Utilities & Others), By Region, Competition, Forecast & Opportunities, 2026″, the global payment gateway market is expected to cross USD15 billion mark in 2019, registering a CAGR of 22% by 2026. The growth can be attributed to the increasing demand for online transactions, rising broadband connectivity, and exponential growth of e-commerce across the world.

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Give a Chance to Binary Options Trading This Season

Binary options trading has a lot of rumors and controversy around it, but it is, in fact an easier and enjoyable form of trading. Especially if a person is new to the world of trading, as this is easy to understand. In binary options trading, a trader bets on stock and either earns money if it matches within a certain amount of time or loses it. That is why it’s a risky but equally exciting way of earning money. There are just two options of ‘yes’ or ‘no,’ hence the name binary.

If the stock price does not fall on the correct side of the strike price within the expired time and date, then the trader loses the money. But if it does fall on the correct side, the trader gets a profit.

For example, if a stock is trading at $60, the binary option has a strike price of $65 and expires at 12 pm the next day. The trader can buy the option for $50. If, after the expired time, the money goes above $65, say at $100, then the trader gets a profit of $50 (100 – 50). But if the money falls below $65, that is, it’s out of money, then the trader suffers a loss. Either way, it is good for practicing day trading as it helps in building an accurate intuition.

Another important part of binary options trading can ensure that the trader is not getting into any scam sites. This is because there have been cases of the trading system being rigged and the company profiting from all the activities. That is why a binary options broker is essential for the trading to be legit. Brokers help manage the amount, and they also do not take any commission for a trade that ended in a draw. Brokers are necessary for any trading because whatever profit the trader earns from trading will be their own wealth. There are no cuts from the amount, except for the commission the broker gets. But the majority of the amount goes to the individual.

Here are some of the benefits of having a brokerage account and a stockbroker:

· Trade with many companies – The person can place their options on any stocks that the broker has access to. And this may be every company listed in the New York stock exchange or Nasdaq stock market.

· Individual and independent trading – With brokers, an individual has direct access to the foreign exchange in stocks. That gives the independence to invest in international stocks and decide the stock selection.

· One-time money management – Many brokers understand the importance of other investments like bonds, mutual funds, and bank account products. Hence the broker lets the trader get a single environment that can take care of all this, letting the person have a simplified path to money management and not have accounts spread out for different investments.

· Customer service – Brokers also give financial advice that goes beyond finance or trading. Every broker has a different form of service, but working with a broker will also help get different resources for better managing the finances.

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